If you like eating ice cream does it mean that you know how to make it from scratch?
I know it seems that ice cream has nothing to do with Pilates but I beg to disagree. If you love Pilates then you can compare it to eating the most delicious ice cream. As a teacher you probably also find pure joy in teaching Pilates, educating clients about better body mechanics and spending your free time learning and becoming a better instructor.
However, in order to be a successful instructor you need to have clients; you need to grow your business whether as an independent contractor working at a studio or as a studio owner.
Teaching Pilates is like eating your favorite flavor of ice cream, it comes natural to you. But building the business aspect of your Pilates career is like trying to fix that ice cream from scratch. You need to have the recipe, the tools, the ingredients and the time that is required for this job.
Today I am talking to Gina Axelson, the creator of the Profit with Pilates training course for Pilates professionals. She is a fully certified Pilates instructor, a former studio owner and an amazing Pilates business coach.
Questions Discussed in the Interview
I asked Gina to share her best tips on how to run a profitable Pilates business. In this interview you will learn the answers to the following questions:
- What does it take to run a profitable Pilates business?
- Where should the instructors spend their time (besides teaching, of course) to ensure the stable growth of their business?
- What are the vital cornerstones of marketing a Pilates business?
- What is the #1 piece of advice for the instructors who love teaching and hate selling?
- What are the expenses of running a Pilates studio?
- When should you expect to see the business support itself financially?
- How can a studio owner hire good Pilates instructors and retain them?
- What are the biggest mistakes that you see instructors making that prevent them from running a profitable Pilates business?
- What is the recipe for a profitable Plates business?