How do you get more people to find your website?

You have heard about the importance of SEO for your studio website. But did you have the time to figure out what exactly SEO is and how you can implement it?

When I talk to Pilates business owners many of them have heard about the term “SEO” and they know that it’s an important thing. But very few actually understand what SEO is and how it works.

Do the questions below sound familiar to you?

• “My website has suddenly dropped from the first page of Google. Do you know what happened?”
• “How do I make my website show up in the map (local) results on Google?”
• “I am getting very few inquiries from my website. How can I get more people to contact me about a Pilates session?”

If these questions have been running through your mind then it is time to focus on the SEO strategy for your website. In fact, one of the worst mistakes that you can make as a business owner would be putting money and/or time into designing a website and then think that customers will start pouring through your doors.

Good news is that you can do many of the SEO steps yourself. It takes time and you need to be organized in your strategy but you can certainly do it. You can download a complete Local SEO Strategy Guide developed by Pilates Bridge to guide you step by step. This guide includes

What are Trigger Points? Simply speaking they are tight knots in the muscles that hurt when you touch them. Trigger Points are a result of contractions that can not release in microscopic muscle units – sarcomeres. This muscle “congestion” points limit blood flow in the tissue and can refer pain or numbness to other areas of the body.

Trigger Points are present in virtually anyone especially in some of the most used and abused muscles of the body: back muscles, trapezius, hamstrings, quads etc. They can be aggravated by an injury, overuse during exercise, habitual poor posture and repetitive daily tasks. These tight knots can be painful (or refer pain to a different location) but even more often they will cause tightness and weakness in the nearby area.

Knowing the location and release techniques for most common Trigger Points is an utterly useful tool for any Pilates Professional. While most of the Pilates teachers are familiar with foam rolling, Trigger Point Release using simple tools (small massage balls or even tennis balls) is far more effective in releasing tightness and helping clients reach their fitness goals.

The new addition to the PilatesBridge PRO Library is the Myofascial Trigger Point Release Guide. Here is what is included:

You started teaching because you love Pilates and opening a studio seemed like a natural progression to take your passion to the next level. However, despite the best efforts and hours of marketing, administrative responsibilities and of course teaching you feel worn out, stressed out and frustrated. You simply wanted to make a living by sharing the best form of exercise with the people who really need it … Why did running a business have to be so complicated?

Get ready to get your most frustrating business questions answered by a successful studio owner Lisa Kuecker. Learn how to transform your mindset and your business to take your Pilates studio to the wait list capacity. Lisa built her business from the ground up and currently she is running 4 successful fitness facilities (with a complete Pilates studio in them) that generate a 7-figure income for her and her family. And she is ready to share her best secrets with you.

Glimpse into the interview: She [studio owner, Lisa’s client] said “you know I sold my first package to the first person and it was a $7000 package!”

Things you will learn and implement:

Practical Worksheet and a Complete Transcript Included

• How to take your studio to a wait list capacity in 90 days or less
• How to create an effortless sales process at your studio
• Pilates packages that you should NEVER use
• The most underused (and essential!) forms of marketing for the studio
• How to stop feeling awkward when talking about prices/packages with the clients
• How to succeed with Pilates in a small town (where Pilates is not BIG)
• FREE introductory classes: Friend or Foe?
• How to overcome “Pilates is too expensive for me” objections from clients
• What types of classes should be on the schedule to generate the most profit
• How to find qualified teachers to work in your studio

Would you like to have the flexibility of setting your own work hours, working from home and doing what you are passionate about – teaching Pilates? Then you have probably considered setting up a complete Pilates studio … right in your house.

This guide was created to answer all of your questions on how to set up, market and run a Pilates home studio. It includes 90 pages of practical materials including best tips on how to find clients, protect your business legally and make more money teaching.

A Complete Guide to Teaching Pilates from Home with PROFIT is not just the experience of one person, it combines advice of 12 experienced Pilates teachers. Some of them have transitioned from renting a commercial space to being home studio owners, some got tired of working at other studios for nothing, and yet others just fell straight into the home studio ownership. While most of the teachers interviewed are located in the US we also have several home studio owners from the UK and Canada who shared country-specific advice. Basically, we have every possible scenario that you can imagine and all the necessary resources for you to succeed.

Here is what you will find in the Complete Guide to Running a Pilates Home Studio with PROFIT

• Home Studio Setup – how to choose your space and equipment.
• Where to find good deals on Pilates equipment.
• Essential Business Setup – Legal and Liability questions.
• How to Price your Pilates sessions.
• What you should (and should NOT!)spend your money on.
• How to MAKE more MONEY without teaching more.
• Proven Marketing Strategies to Grow Your Business.
• How to get Your First Client.
• How to establish successful studio policies.
• How to handle last minute cancellations.
• How to raise your rates without offending your clients.
• How to keep your Pilates Edge when working from home.
• Essential strategies for a work/life balance.
• Attachments to use for your business: Liability Waiver, Studio Policies, Client Screening Form.