What does future look like for the Pilates and wellness businesses? Lesley Logan, a Pilates business mentor and talented teacher, shares her insight into the essential “survival” tips during COVID-19. Questions discussed during the interview: How to ignite passion for virtual Pilates in your clients Live classes vs on-demand videos: what should you chose for […]View Post
Learn how to analyze scoliosis curves and how to apply correct padding during exercises. In this video Erin Myers, a scoliosis expert and Pilates instructor, analyzes in real time scolio curves in identical twin girls (age 11) and gives practical suggestions on how to exercise to help balance out the curves in the spine. Erin […]View Post
Discover the latest research and proven strategies for treatment of Diastasis Recti Abdominus. DRA is the separation of the abdominal muscle that is often seen in postpartum clients. In the past decade there has been an increase in this condition throughout all populations. As a Pilates teacher chances are you will see a client with […]View Post
According to national statistics about 2-3% of the population is affected by scoliosis. Most people will go to a specialist only if scoliosis causes them pain or truly impacts their posture and lifestyle so this statistical number might be lower than the actual number. Scoliosis is a condition involving an abnormal sideways curvature of the […]View Post
How do you get more people to find your website?
You have heard about the importance of SEO for your studio website. But did you have the time to figure out what exactly SEO is and how you can implement it?
When I talk to Pilates business owners many of them have heard about the term “SEO” and they know that it’s an important thing. But very few actually understand what SEO is and how it works.
Do the questions below sound familiar to you?
- “My website has suddenly dropped from the first page of Google. Do you know what happened?”
- “How do I make my website show up in the map (local) results on Google?”
- “I am getting very few inquiries from my website. How can I get more people to contact me about a Pilates session?”
If these questions have been running through your mind then it is time to focus on the SEO strategy for your website. In fact, one of the worst mistakes that you can make as a business owner would be putting money and/or time into designing a website and then think that customers will start pouring through your doors.
Good news is that you can do many of the SEO steps yourself. It takes time and you need to be organized in your strategy but you can certainly do it. You can download a complete Local SEO Strategy Guide developed by Pilates Bridge to guide you step by step. This guide includes
- practical worksheet with step-by-step instructions to create an SEO strategy for your studio website,
- spreadsheet to stay organized and track website performance in search results
- resources to help you find the most important SEO ranking factors to focus on right away.
Photo credit: PilatesAnytime Do you consider yourself a Pilates teacher or a Pilates instructor? Both terms are very similar in their meaning and some Pilates professionals are very vigilant in making sure that they are called one and not the other. But does it really matter? I know I promised to talk about Pilates cueing […]View Post