In the age of Groupon and social media marketing, all the rules have changed. The weak economy combined with the huge number of discount advertisers and internet specials has made many studios think twice about how they want to manage and charge for classes. Hardly a day goes by where I don’t receive an email about another studio offering a package at a greatly reduced price. It would be nice to be able to ignore the concept of cut-rate Pilates, but given the nature of business today, we don’t have that luxury. What we can do is learn how to deal with and effectively teach reformer classes with students of varying levels of experience.