How can you increase revenue from your Pilates business?
As a Pilates teacher, your time is a valuable resource and you can’t be teaching 50 hours of Pilates sessions/classes every week. Or maybe you don’t have enough clients to fill up all your time slots but you still need to make a living with your Pilates passion. What do you do?
Creating and selling a Pilates-related product online can be the right choice for you. You can promote this product to your current clients and also reach customers almost anywhere in the world. However, all of this is possible only if your website is optimized for sales and performance.
Selling online is not as difficult as it seems as long as you have a good plan and the right tools. Here are a couple of ideas that might spark your creativity:
- Writing a book or an illustrated guide
- Creating a DVD for a specific condition
- Creating an online course/video tutorial (for example, Pilates 101, Pilates for Gymnasts, Pilates for Golfers – anything that you are passionate and knowledgeable about)
- Selling Pilates related products (this one can be a bit more difficult since you have to find suppliers and do serious market research.)
- Pilates art and Studio Art
Today I invite you to visit www.bonesmartpilates.com for a complete video review. Teresa Maldonado Marchok, the author of BoneSmart Pilates DVD and accompanying products, has reached out for help to accomplish the following goals with her website:
Goals: engagement, SEO, compatibility w/mobile devices…
Clarity of the BoneSmart Product page in terms of ordering …
In this review we go over the important blocks of creating a landing page/promotional website for a Pilates product:
- the importance of design and website layout to drive more sales;
- essential website elements to rank better in search engines;
- mobile layout that is easy to navigate;
- creating focal points and calls to action.
Links mentioned in the video
If you have any questions or would like to add your opinion about Teresa’s website please leave a comment below.