The health and fitness sector has undergone a fundamental shift since the pandemic and will continue to evolve in the future.
And with the rapid incorporation of technology, wearable fitness devices, and the gradual move to blending offline and online fitness sessions, it’s clear that Pilates studio owners need to keep an eye on new trends and best practices if they must survive, attract customers, and flourish.
The ultimate key to getting customers interested in your pilate brand is to get a captivating company name that accurately captures the value and excellent services you’re offering.
And the best way anyone can come up with catchy business names like EvolveMovement and Form Pilates for their pilate studio is by following these three steps listed below.
1. Recognize Your Company’s Brand
Your pilates studio’s name is the foundation of its identity and personality. As a result, before naming your company, you need to commit the time and research, and understand your fitness brand.
As an entrepreneur, you must understand that although your business exists to offer excellent services to clients, your brand—how customers view your business and services—is the greatest element that’ll influence them to choose your business.
And your name is a major part of your brand. As an illustration, think about the fitness brand Anytime Fitness. What images do you picture when you see or hear the name? It sounds fast, reliable, and trustworthy.
A fitness brand with a different identity would not be named in the same way since the name would not adequately represent the company’s personality and what they do. As a result, having a deep brand imagination is the first criterion for successfully finding exciting wellness business names.
So, ensure you have a clear picture of who your pilate brand is, what makes it unique, and how you want people to feel when interacting with your health business.
2. Start Generating Ideas
Here’s the point where things start becoming a lot more exciting! Gather your team (if you have one), get some markers and a board, and let your creativity flow. Search for fun, exciting words that communicate your Pilates brand’s identity to customers.
While brainstorming, avoid the impulse to critically assess any names you find. Doing that could slow your name-generation process. Just focus on letting your creativity shine and coming up with catchy names like:
To make your brainstorming session more exciting and effective, consider using the following naming tools.
- Fitness slangs
- Rhyme words
- Brand name generators
- Visual names, especially ones including color
Before the session is done, try your best to capture at least 200 potential brand names on paper. This will provide you with a ton of tools to use while you focus on cutting down this list.
Once done, you can now analyze the names you’ve chosen by evaluating them based on how effectively they define your brand, how they sound and appear on different media, including social and print media, and how happy you and your team feel when using them.
Validation can help you determine if your chosen name will be the best fit for your pilates studio. Begin validating by gathering:
- Audience Input: If you want to make the most of your name, you especially need one that resonates with customers. Any name you choose should thus resonate with your intended audience. To validate your brand name, you must solicit feedback from a small sample of your target market.
- Check Domain Availability: In essence, every company has to have an easily accessible website. So, be sure to determine whether the business name you have selected for your brand has an available domain name.
- Trademarks: While this procedure might not be pleasant for you, ensure that you trademark your chosen name. Doing this will prevent any future legal issues as the bulk of common, everyday words are already protected by trademarks.
Once you’ve validated and confirmed that the name satisfies all your criteria, you can go ahead and start building your pilates studio’s brand around it.
Grant Polachek is the head of branding for Squadhelp.com, 3X Inc 5000 startup and disruptive naming agency. Squadhelp has reviewed more than 1 million names and curated a collection of the best available names on the web today. We are also the world’s leading crowdsource naming platform, supporting clients from early-stage startups to Fortune 500 companies.