How do you get more people to find your website?
You have heard about the importance of SEO for your studio website. But did you have the time to figure out what exactly SEO is and how you can implement it?
I can compare SEO to electricity. In school I hated studying electricity because I could not see it. You know that electricity is a real thing and you can see the results when it’s on but you can never actually see those electrons flowing through the wires. It’s invisible.
Most of the SEO work is also “invisible” to the website owner. It involves building links, optimizing image titles, using keywords in the website content, adding special markup to the website code to make it more crawler-friendly and more.
There is one major difference between electricity and SEO though. You can immediately see the result when the electricity is on (the lightbulb lights up, the blender is working etc.) It takes anywhere from 1 to 6 months to notice any results of the SEO work on a website.
I am sure that as a website owner you receive regular emails through your website from sleazy web marketing “experts” who promise to increase your rankings and website traffic (don’t fall for those, most of them are scams.)
If you decide to do your own search for an SEO expert you will discover that most SEO firms charge around $500-$700/month with a minimum 6-months contract to get your website optimized for search engines. As a studio owner you don’t have that kind of money in your marketing budget, I get it.
So should you just block SEO out of your mind and hope for the best?
Good news is that you can do many of the SEO steps yourself. It takes time and you need to be organized in your strategy but you can certainly do it. You can download a complete local SEO strategy guide developed by Pilates Bridge to guide you step by step.
And if you don’t feel like messing with the search engine optimization yourself then you can certainly use this guide to get familiar with the terms and the necessary steps. Then if you decide to hire somebody you will be able to tell whether they are really doing a great job or are simply trying to get your money.
Download SEO Strategy Guide: How to Rank Higher on Google for Pilates/Yoga Studios and Service Providers