Online Marketing

How do you get more people to find your website? You have heard about the importance of SEO for your studio website. But did you have the time to figure out what exactly SEO is or what local SEO ranking factors are important for your business? When I talk to Pilates business owners many of … Read more

One of the most important forms of communication today is the email. I receive dozens of emails every day, same as you, I am sure. As a Pilates teacher, email is hands-down my preferred way of communicating with the clients. I can’t answer texts or pick up the phone when I am teaching. I do … Read more

Before we start talking about website I wanted to talk to you about Pilates. Teaching Pilates, to be precise. When you are teaching a private or group Pilates session you are constantly guiding your students through the workout. Knowing the mechanics of each move is important but learning HOW to use the body to MAXIMIZE … Read more

What does it take to be the first result that shows up on Google? I wish there was a clear answer that I could give that would work for every website. After working in web development and search engine optimization (SEO) for over 8 years I know one thing for sure: The formula is always … Read more

Is a beautiful website on your mind but not in your budget? I have a perfect solution for you that will let you save hundreds and even thousands of dollars. And it can be yours, for FREE. Introducing PilatesFLOW In 2015 I talked to many Pilates teachers who wanted to create a website for their … Read more

by Lindsay Lopez The most challenging thing about getting started on Periscope is well, getting started! Notoriously Pilates instructors are gun shy about the social media world and while we have no issue making a 200 pound man do a pull up on the Wunda chair, we abhor putting ourselves on the inter webs. Just … Read more