Interviews (PRO)

How do you get more people to find your website?

You have heard about the importance of SEO for your studio website. But did you have the time to figure out what exactly SEO is and how you can implement it?

When I talk to Pilates business owners many of them have heard about the term “SEO” and they know that it’s an important thing. But very few actually understand what SEO is and how it works.

Do the questions below sound familiar to you?

• “My website has suddenly dropped from the first page of Google. Do you know what happened?”
• “How do I make my website show up in the map (local) results on Google?”
• “I am getting very few inquiries from my website. How can I get more people to contact me about a Pilates session?”

If these questions have been running through your mind then it is time to focus on the SEO strategy for your website. In fact, one of the worst mistakes that you can make as a business owner would be putting money and/or time into designing a website and then think that customers will start pouring through your doors.

Good news is that you can do many of the SEO steps yourself. It takes time and you need to be organized in your strategy but you can certainly do it. You can download a complete Local SEO Strategy Guide developed by Pilates Bridge to guide you step by step. This guide includes

What are Trigger Points? Simply speaking they are tight knots in the muscles that hurt when you touch them. Trigger Points are a result of contractions that can not release in microscopic muscle units – sarcomeres. This muscle “congestion” points limit blood flow in the tissue and can refer pain or numbness to other areas of the body.

Trigger Points are present in virtually anyone especially in some of the most used and abused muscles of the body: back muscles, trapezius, hamstrings, quads etc. They can be aggravated by an injury, overuse during exercise, habitual poor posture and repetitive daily tasks. These tight knots can be painful (or refer pain to a different location) but even more often they will cause tightness and weakness in the nearby area.

Knowing the location and release techniques for most common Trigger Points is an utterly useful tool for any Pilates Professional. While most of the Pilates teachers are familiar with foam rolling, Trigger Point Release using simple tools (small massage balls or even tennis balls) is far more effective in releasing tightness and helping clients reach their fitness goals.

The new addition to the PilatesBridge PRO Library is the Myofascial Trigger Point Release Guide. Here is what is included:

Diastasis Recti is not one of the glamorous or popular “side effects” of pregnancy.

In fact, many women don’t know that this condition even exists until they have a baby and then realize that no matter how many sit-ups they do they still can’t get their flat stomach back.

While statistics are still being collected as to how many women are actually affected by DRA, some of the older studies show that about 36% of women will have separation of the abdominal muscles 6-8 months postpartum. Another research shows that DRA is also linked with pelvic floor dysfunction, incontinence, pubic symphysis discomfort and lower back pain.

As Pilates instructors we work with women before, during and after pregnancy. We have an opportunity to establish a strong foundation to prevent or at least minimize abdominal wall dysfunction in the postpartum period. We are their first line of defense and their hope to restore their function after delivery.

Today I’m talking to Diane Lee, a physical therapist from Canada. She is well known for her clinical work on thoracic, lumbar and pelvic floor as well as pelvic disorders and pain symptoms. She is one of the pioneers in the diastasis recti research as well as the author of several books and publications including The Pelvic Girdle: An integration of clinical expertise and research(aff) and The Thorax: An Integrated Approach (aff).

Questions Discussed in this Interview